How Do Brand Names Differ From Other Names, And What Goes Into Making A Good Name Great And A Bad Name Ghastly Knowing This Can Spell The Difference Between Bankruptcy And Marketplace Triumph In This Indispensable Guide, The Authors Share The Secrets Of Successful Brand Names How They Ve Indelibly Stamped Cultures Around The World Who Makes Them Why They Re Made And How They Re Compiled, Bought, Sold, And Protected The Book Outlines What Kind Of Names Exist The Initialized, Descriptive, Allusive, And Coined How Namers Surf On Brainwaves The Do S, Don Ts, And Nevers Of Naming, How The Structure Of Names Is Built From The Ground Up And How Their Sounds Are Engineered Why Names Symbolize Benefits Where In The World Brands May Be Found, And What Will Become Of Them Fast Paced, Illustration Packed, Gazing At The Past And Probing Into The Future, This Is The Definitive Book On Naming The Making Of A Name Is The One Book Anyone Interested In Owned Words Must Have.
[Ebook] The Making of a Name: The Inside Story of the Brands We Buy By Steve Rivkin – Eiyo.us
- 275 pages
- The Making of a Name: The Inside Story of the Brands We Buy
- Steve Rivkin
- 12 July 2018 Steve Rivkin